You might be
using the best VAR business management software but
certainly that cannot help for generating leads. Getting leads has been a
challenge for many VARS. However, things can simply if they consider online
channels that can generate qualified, high quality leads.
You need to market your products on different
channels to target potential customers. These lead generation channels are
growing in popularity with each passing year and help you to advertise or
promote your products to reach out to target audience, anywhere in the world.
Following are
the most effective online channels to maximize lead generation for VARS:
Social Media
Social media
channels like Facebook, Twitter, and LinkedIn can help to boost your brand’s
online exposure and get more traffic. You can also run paid ads on social media
sites in order to get more exposure to your social media profile. Posting
engaging content or asking feedback about your products will encourage an interactive
dialog between you and your followers. This will help to effectively promote
your Ecommerce platform for
small business and large organizations.
Content Marketing
Content
marketing has been an effective strategy to produce qualified leads. Publishing
relevant content on your site is an effective strategy to add leads to your
funnel. For instance, you need to publish concise and informative blog posts
that contain keywords linked to other pages on your site. Writing ebooks, white
paper and case studies are also found to be effective content marketing tactics
to generate leads.
Online Marketplaces
You might be
using the Best online
ecommerce solution but
if you want to attract more leads, consider exporting your product catalog to
online marketplaces like Amazon, Google shopping and ebay. These popular sites
have opened up new markets and business opportunities and are a proven way to
generate relevant and qualified leads.
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